Rural View is a residential suburb 10 km north of central Mackay. It is west of Eimeo and south of Bucasia, both longer established places that are also outer suburbs of Mackay. The Eimeo Road primary school (1934) is in Rural View.

Formally named in 1999, Rural View has modern houses on allotments of mostly above-average size. In 2013 a new secondary school, the Mackay Northern Beaches State high school, was opened with enrolments commencing in Year 7. There are shopping centres along the Mackay – Bucasia Road, one in Rural View, where there is also a bowling club.

Rural View's census populations have been:

census datepopulation
20062382
20113324